Print Innovations & Opportunities Theatre
Friday, May 12
12:00 – 16:00
Innovation Theatre
Schedule at a Glance – Scroll Down for Descriptions & Speaker Bio
Time | Title |
---|---|
11:00 – 11:55 | PANEL: Embellishments – the Good, the Bad, the Beauty & the Future Moderator: Warren Werbitt – The Print Whisperer Panelists: Mark Little – RICOH; Mike Meshkati – SinaLite; Darsan Sivanantharajah – TMU Jamie Shaffer – Belmont Press; Dan Thompson – Italics; Mark Little, Ricoh |
12:00 – 12:55 | The Ugly Truth About Generational Marketing Speaker: Joanne Gore – JGC |
13:00 – 13:55 | Eat or Be Eaten – Current Merger & Acquisition Perspective From Two “Seasoned” Industry Veterans Speakers: Jeff Ekstein – Willow Print Group Ltd. & Jay Mandarino – CJ Graphics |
14:00 – 14:40 | The World’s Most Powerful & Scalable AMR Fleet Management Software Jay Judkowitz – OTTO Motors |
14:45 – 15:45 | Unleashing the Power of Co-Creation Federico Lagrange – HP Inc. |
Embellishments: the Good, the Bad, the Beauty & the Future
11:00 – 11:55
Innovation Theatre
Moderator

Warren Werbitt
The Print Whisperer
Panelists

Mark Little
RICOH

Mike Meshkati
President
SinaLite

Darsan Sivanantharajah
TMU

Jamie Shaffer
President
Belmont Press

Dan Thompson
President
Italic Inc.
The Ugly Truth About Generational Marketing
12:00 – 12:55
Innovation Theatre
Summary: The PEW Research Center has broken down the 5 generations that exist today as:
- The Silent Generation: Ages 77 – 94
- Baby Boomers: Ages 58 – 76
- Generation X: Ages 42 – 57
- Millennials: Ages 26 – 41
- Generation Z: Ages 25 and under
Just as we were gearing up for “the great millennial influx of 2020,” the pandemic blindsided everyone. Fast-forward three years, and now Gen Zs (aka Zoomers) are entering the mix. Gen X/Baby Boomer business owners and executives are now wringing their hands, shaking their heads, and thinking: “I have no clue how to deal with this new workforce generation. They don’t think like we do. They don’t behave like we do. They don’t work like we do. And they don’t buy like we do.”
This timely session will help to de-mystify the concept of generational marketing and:
- Examine and evaluate the notion of generations
- Clarify how to distinguish generations from one another
- Identify the core components of the Gen Z mindset
- Reveal the best ways to engage with each generation
Experience is the best teacher, and JGC employees and associates span Zoomers to Boomers. From years of research and personal experience, Gore and her marketing team are committed to understanding how each generation makes its buying decisions, what’s important to them, what they expect from businesses – and above all, the real reasons behind why they buy, what they buy, and how they buy.
This is a must-attend session for anyone concerned about the future success of their company.
Speaker

Joanne Gore
President
JGC
Eat or Be Eaten – Current Merger & Acquisition Perspective
From Two “Seasoned” Industry Veterans
13:00 – 13:55
Innovation Theatre
Summary: With the landscape of the industry changing forever presented with new challenges such as; almost impossible to find good people, sales decreasing, supply trade and approximately sixty-percent of owners retiring in the next 3 years. Mergers and Acquisitions are truly the only way to survive whether you are a seller or a buyer or want to merge or partner!
Presented by two seasoned successful printers who have grown their businesses by acquisitions.
You won’t want to miss this session, whatever questions you have there will be great information, insight and humour. This team has always been a favourite for attendees at Canada’s largest trade show.
Speakers

Jeff Ekstein
Willow Print Group Ltd.

Jay Mandarino
CJ Graphics Inc.
The World’s Most Powerful & Scalable
AMR Fleet Management Software
14:00 – 14:40
Innovation Theatre
Speaker
Jay Judkowitz
VP of Products
OTTO Motors
Unleashing the Power of Co-Creation
14:45 – 15:45
Innovation Theatre
Speaker

Federico Lagrange
Head of Brands & Sustainability Innovation – Americas
HP Inc.