Blink… and they’re gone
Thursday, May 11
13:00 – 13:30
Innovation Theatre
Summary: How to stretch your marketing dollars, pinpoint your quickest time to money, and attract a new generation of business.
When it’s time to make a purchase, the internet is where people go first to research, compare, collaborate and validate. Most don’t even consider dealing with a salesperson until the later phases of their buying journey. As a result, if website visitors can’t tell what you do and why it matters to them in under 5 seconds, they will leave. In this rapid-fire session, Joanne shares how to be present during the critical first half of the buyer journey – as you help prospects transition from “I’m just looking” to “I’m ready to talk to a salesperson”.
Come away with strategies to:
- Stretch your marketing dollars
- Pinpoint your quickest time to money
- Go from cold calling to warm conversations
- Attract a new generation of business
This session is ideal for business owners, sales and business development reps, and marketers, eager for new strategies that attract, engage and convert prospects into profit.
Speaker
Joanne Gore
President
JGC
