Blink… and they’re gone
Thursday, May 11
13:00 – 13:30
Summary: How to stretch your marketing dollars, pinpoint your quickest time to money, and attract a new generation of business.
When it’s time to make a purchase, the internet is where people go first to research, compare, collaborate and validate. Most don’t even consider dealing with a salesperson until the later phases of their buying journey. As a result, if website visitors can’t tell what you do and why it matters to them in under 5 seconds, they will leave. In this rapid-fire session, Joanne shares how to be present during the critical first half of the buyer journey – as you help prospects transition from “I’m just looking” to “I’m ready to talk to a salesperson”.
Come away with strategies to:
- Stretch your marketing dollars
- Pinpoint your quickest time to money
- Go from cold calling to warm conversations
- Attract a new generation of business
This session is ideal for business owners, sales and business development reps, and marketers, eager for new strategies that attract, engage and convert prospects into profit.