Canada’s Largest Showcase
for the Graphic Communications
and Printing Industries

May 11-13, 2023

Toronto International Centre

Blink… and they’re gone

Thursday, May 11
13:00 – 13:30
Innovation Theatre

Summary: How to stretch your marketing dollars, pinpoint your quickest time to money, and attract a new generation of business.

When it’s time to make a purchase, the internet is where people go first to research, compare, collaborate and validate. ​Most don’t even consider dealing with a salesperson until the later phases of their buying journey. As a result, if website visitors can’t tell what you do ​and why it matters to them in under​ 5 seconds, they will leave. In this rapid-fire session, Joanne shares how to be present during the critical first half of the buyer journey – as you help prospects transition from “I’m just looking” to “I’m ready to talk to a salesperson”.

Come away with strategies to:

  • Stretch your marketing dollars
  • Pinpoint your quickest time to money
  • Go from cold calling to warm conversations
  • Attract a new generation of business

This session is ideal for business owners, sales and business development reps, and marketers, eager for new strategies that attract, engage and convert prospects into profit.


Joanne Gore

Joanne Gore is a B2B marketer who’s passionate about print. She brings more than 25 years of successfully building global B2B marketing strategies and pinpointing the quickest time to money to her role as President of Joanne Gore Communications, a full-service B2B marketing agency that helps software, hardware, print and manufacturing companies stretch their marketing dollars and attract a new generation of business – with programs that generate awareness, engagement and growth.

Joanne takes a hands-on approach to innovation and works one-on-one with her clients to pinpoint who they help, how they help, and why it matters. She is a top 5 LinkedIn Print Mover and Shaker, an industry speaker, published writer and regular contributor to Graphic Arts Magazine and WhatTheyThink. She is the Xplor ABOD Vice-Chair, Vice-President of Xplor Canada, mentor for the Ontario Summer Company Government initiative for youth entrepreneurship/employment, and a Wellness Coach.

Joanne graduated from Dawson College’s Graphic Design program in Montréal and spent the early part of her career working in the print industry as a typesetter, graphic designer and occasional press operator. Her experience encompasses niche B2B verticals including SaaS, Print, Gov, Fintech, Insurtech, Health and Wellness, Cannabis, Telco, Workforce Management, Print, Professional Services, Highly Regulated Communications and all things tech.

Follow: #JGC4B2B #Marketing #Sales #Leads


Ultimate TechnoGraphics
Delphax Solutions
TG Graphics
Sydney Stone
Sign Media